Review: John Warrillow “Built to Sell: Turn Your Business Into One You Can Sell”

Written by Rebecca Diaz on August 21, 2010 – 4:33 am

If you want to succeed with your own business, you need to build a business that can sell. When you have built a company that is successful enough to be bought and sold, you can know that you have found a successful strategy for your business.

“Built to Sell: Turn your Business Into One you can Sell” by John Warrillow works to help business owners to set their companies up for success, and to find this strategy for their business. It aims to help business owners to mold their business into one that they can sell, helping them to be successful and profitable.

This short, easy read book is based off of the experience of John Warrillow. John Warrillow is an entrepreneur who has built and sold four businesses.

While he uses his experience to pen the book, “Built to Sell” is not an Autobiography. The book is a business-type novel, and revolves around different fictional characters. The main character in this book is Alex, the owner of an Advertising and Design firm. You learn the different lessons of the book through his successes and downfalls. You watch Alex as he successful sells a logo package, but also as he fails to get paid by his clients.

You also learn from Ted, the mentor for Alex in “Built to Sell”. Ted is someone who has managed to build and sell multiple businesses and companies. Ted gives Alex the advice that he needs to turn his design company around. While you learn from the experience of Alex, you get the information that you need to grow your own business from Ted.

If you run your own business, you can easily benefit from the lessons and tips found through these characters. The book will help you to understand the steps that you need to take to make your business a business that will sell. Read carefully, and take note of the various tips that are offered to the main character. You will find that many of these tips will help your own business.

“Built to Sell: Turn your Business Into One you can Sell” gets straight to the point. It asks you incredibly tough questions that may answer the concerns that you have about your business. The book questions your business and your practices to get you to think about the direction that your company is heading in.

John Warrillow gives you the information that you need to sell your business through his main characters in a clean and concise fashion. If you want to sell your own business, pick up “Built to Sell: Turn your Business Into One you can Sell” and find the tips that speak directly to your needs.

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