Creating an internal social media strategy that works

Written by Tyler Kelly on July 1, 2011 – 8:55 am

Social media’s effectiveness is tightly related to how it is being used, rather than any inherit fault with the channel itself.

Social media has now been around for a while. Some companies have been using it for longer or more effectively than others. Many companies incorrectly assume that they can just set up a Facebook page, without a strategy or dedicated knowledgeable resources in place, and fans will follow. In fact, travel marketers need to think about promotional marketing activity to drive uptake of such initiatives. O

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Tags: Media, Social Media
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My Review for – Managerial Communication: Strategies and Applications

Written by Jennifer James on July 1, 2011 – 12:46 am

The Lowest Price we could find is  $89.99

Managerial Communication, 5e by Geraldine Hynes focuses on skills and strategies that managers need in todays workplace. This book continues to stand out in the field for its strategic approach, solid research base, comprehensive range of topics, even-handed examination of oral and written channels, and focus on managerial, not entry-level, competencies. The overriding principle for the revision was to preserve the books key strengths while reflecting the realities of the twenty-first century workplace.

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Tags: Managerial Communication, Strategies
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Dan Gilbert Leads Detroit Development

Written by Rebecca Diaz on June 30, 2011 – 7:37 pm

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What do Henry Ford II, Roger Penske, Mike Illitch, Peter Karmanos, Max Fisher, Al Taubman and Peter Stroh have in common?

They are all business giants who have contributed to Detroit’s rebirth (in one way or another) over the past 40 years.

A great article in the Detroit Free Press notes that Quicken Loans Chairman Dan Gilbert is the latest Detroit-area business leader to take the reins of redevelopment and growth in Detroit.

Here’s a blurb from the article to wet your beak:

When Gilbert first announced in late 2007 that he would move his Quicken Loans headquarters from Farmington Hills to Detroit, he barely knew the names of many downtown buildings. Now,

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Tags: Detroit, Detroit Development
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OFT warns enforcement against credit card surcharges

Written by Tyler Kelly on June 30, 2011 – 12:10 pm

OFT warns enforcement against credit card surcharges The Office of Fair Trading (OFT) has warned that travel companies which do not change surcharges on debit and credit cards could face enforcement action. Read more…


Tags: Card Surcharges, Credit Card, Credit Card Surcharges, Surcharges
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